We want businesses to put purpose at the heart of what they do – Get involved

We want businesses to put purpose at the heart of what they do – Get involved

We’re working with Bates Wells Braithwaite (BWB) to design an online tool that limited companies can use to change their Articles of Association and governance to reflect their social purpose. 

We want to make it easy for social entrepreneurs and mission-led businesses to declare and commit to a purpose beyond profit. The tool will cater for startups, as well as more established businesses, and for businesses that have a primary social purpose as well as those who wish to create social impact alongside commercial goals.

The project is a direct response to the recommendations of last year’s Mission-Led Business Review.

What is the problem it’s trying to solve? 

Evidence suggests that 1 in 4 people starting a business want to make it social in some way. The vast majority of businesses use the standard company Articles of Association and few use UK company law to define a purpose beyond profit. Ways of doing this are not always clear and few entrepreneurs are able to access legal help.

Our solution

  • We have developed a set of “best practice” Articles of Associations and guidance that entrepreneurs can use, in language that meets their needs.
  • We have carried out research to understand the experiences and preferences of entrepreneurs when they are establishing their businesses and considering their purpose.
  • We are now using these insights to design and build an online tool based around entrepreneurs’ needs.

This is bringing the best of design thinking into policy making.

How can I get involved?

  • The mock-up of the tool is now ready and we are planning to launch the real tool in mid-November – please check this page regularly or get in touch and we’ll email you about the launch details.
  • To promote the tool and raise awareness of the importance of purpose, we are designing a campaign on purpose driven business and the opportunities this can present. Please help us by completing our messaging survey: if you are an entrepreneur who has set up/is in the process of setting up a business in the UK, please fill out the survey by the 15th September here.

Complete our survey

Partner with us

This collaborative project is co-funded by the Office for Civil Society and we are working with Companies House and other relevant organisations. We invite other partners to join us. Please contact our Policy team for more information.



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